If you focus on understanding the needs and behaviour of your customers, you will be able to build a better relationship with them, ultimately leading to increased sales.

With call centres playing an increasing role, this can de-personalise the relationship with the customer unless the contact process is properly managed and the right information is obtained and stored on file.

In addition, it is important that agents in a call centre environment are properly managed to maintain maximum efficiency.

It offers sophisticated campaign and customer management that will help maximise agent efficiency and improve customer relationships.

At the core of Call:Manager is a centralised and comprehensive database that provides for the secure storage and access of key customer and campaign information in one place, including:

• Customer contact details – including address and telephone numbers
• History of campaigns carried out
• Definable search fields – contract dates, etc.

The powerful management features in Call:Manager enable administrators to:

• Quickly define and upload new campaigns and call processing for agents to control their daily activity
• Run selective procedures to identify data allocated against a campaign e.g. records where a contract is due to expire within the next X months

The system integrates with Number:Washer to allow outbound campaigns to be automatically populated with pre-cleansed TPS and active numbers, or can be allocated to CRM campaigns to manage customer databases.